For over three years, I was involved in the corporate TV
productions. My production reel of that time included over
200 industrial, training and marketing programs.
For some reason, the majority consider this genre boring.
In a way, it's true. We all have to take care of paying our
bills. That's life. However, I still believe a lot depends
on the approach of the producers who make these programs.
Although there is a significant difference between these
markets, I used a lot of my broadcast
and independent programs experience
for corporate productions. Corporate productions is a "narrowcasting".
Compared to commercial broadcasting, you don't have to target
national audiences or worry about the ratings of your program.
In a way, national ratings and the audience are an abstract
phenomenon. You don't have to deal with your viewers face
to face. Very often as a broadcast producer, you have a very
little knowledge on how your program will really impacts your
audience. The challenging and exciting part for me was to
deal directly with the corporate clients and to see how the
audience react to my productions.
As for independent productions, I guess documentary making
influenced my style of corporate productions. I used a lot
of POV type of shots, informal interviews, not "canned" action
footage and creative montage of the content.
Overall, it was a good opportunity to apply my technical
skills in studio and field programs, camera work and editing,
designing custom graphics and learning emerging non-linear
techniques. In a way, corporate productions led me from strictly
TV and video to the world of multimedia
and web design and development.